
And it consistently dominates – trending in the top 3 apps since October.
#WHISPER APP STORE FREE#
Telegram Messenger, which is a free app founded by the brothers of Russia’s largest social network VK, has made a notable jump in the ‘Social Networking’ genre and has trended in the top 50-ranked US ‘Social Networking’ apps since the end of January.

Secret’s success so far seems highly driven by adoption in Silicon Valley so it will be interesting to see if engagement remains high in the tech-centric community and if it can successfully break out of the early adopter SV hive to the “normals”. After a new funding round, the app currently ranks 62nd in the competitive category. Secret debuted in the App Store at the end of January and quickly gained momentum in the crowded ‘Social Networking’ category reaching the top 20 in rankings before dipping at the end of February.With Whisper said to be raising a notable $30M round from investors including Shasta Ventures, Tencent and Thrive Capital, it will be interesting to monitor whether any new financing infusion results in a jump in the App Store ranking. Whisper has consistently ranked in the top 50 ‘Social Networking’ apps over the past few months.

(Ansa has ranked in the top 1000 only a handful of times in the period so is not discussed below) While some of the apps like Google Ventures-backed Confide and Secret launched just this year, we took a look at our mobile app rankings data for over 1 million apps to see how the growing crop of ephemeral apps were faring in their designated category. Of note, both are based in LA’s growing mobile VC ecosystem. Benchmark-backed Snapchat is the most well-funded of the bunch, followed by Sequoia Capital-backed Whisper which is said to be raising additional financing at a $200M valuation. The chart below highlights a range of both investor-backed and bootstrapped apps operating in the anonymous or ephemeral content and messaging space. Today, a new generation of apps now cater to a desire for anonymous secret sharing (Whisper, Secret), off-the-record messaging (Confide, Blink, Ansa, Telegram) and impermanent media sharing (Snapchat, Wickr).Īnd to ensure the startups don’t dissappear as quickly as their content, venture capital investors have stepped in to provide financial backing to a number of the new apps. In case you didn’t get the memo, ephemerality is hot. Sign up for our free Mobile App Momentum newsletter to learn about fast-moving apps and publishers.
